# \#marketing

**URL:** https://forum.rebus.community/tag/marketing/45.md

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## [New blog post by David Szanto "Opening Up a Can of...Marketing"](https://forum.rebus.community/t/new-blog-post-by-david-szanto-opening-up-a-can-of-marketing/1330)

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**Author:** [@LeighKP](https://forum.rebus.community/u/LeighKP)\
**Replies:** 0\
**Last updated:** [April 16, 2019, 3:54pm UTC](https://forum.rebus.community/t/new-blog-post-by-david-szanto-opening-up-a-can-of-marketing/1330 "2019-04-16T15:54:49Z")

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This week @david has asked some pertinent new questions in an area that is underdeveloped: marketing in an open environment. “What might it mean to do ‘open marketing’? Would it involve being anti-strategic? Foregroundi…

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## [Resource: Marketing and Communications](https://forum.rebus.community/t/resource-marketing-and-communications/1197)

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**Author:** [@apurva](https://forum.rebus.community/u/apurva)\
**Replies:** 0\
**Last updated:** [March 19, 2019, 6:26pm UTC](https://forum.rebus.community/t/resource-marketing-and-communications/1197 "2019-03-19T18:26:38Z")

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Marketing involves lots of ongoing communication and connection-making with future adopters and readers. Your objective is to find the people for whom your open textbook fills a need, and then showing them what is good,…