Project Summary: Media Innovation & Entrepreneurship


  • administrators

    BASIC INFORMATION
    Title: Media Innovation & Entrepreneurship
    Lead Editors: Dr. Michelle Ferrier (Ohio University, University of Missouri, CUNY) / @michelleferrier , Liz Mays (Arizona State University, Rebus) / @lizmays
    Rebus Project Manager: Zoe Wake Hyde / @zoe
    License: CC BY
    Target audience: Students in media entrepreneurship courses or other journalism/mass comm/media courses in which media entrepreneurship is taught
    Subject: Journalism, Mass Communications, Media Studies
    Target Release Date: Fall 2017

    BOOK DESCRIPTION
    This open textbook that includes activities, ancillary materials and faculty resources on media innovation is designed to be a valuable resource for use in media entrepreneurship and entrepreneurial journalism courses across the globe.

    Each “chapter” will be a module that can accompany a week’s lesson in a 15-week course. The work could be used as a whole, or modules could stand alone. New modules could be added by the community in the future.

    HELP NEEDED
    Our most pressing needs are:

    • Chapter contributors for Intrapreneurship
    • Peer reviewers
    • Marketing/promoting adoptions in classrooms

    Get involved by joining the discussion below!

    Down the line, we’ll also be compiling a companion instructor’s manual that helps you in building capacity in your institution. If you’re interested in contributing to that piece, please reply with your interest below and we will reach back when further details are available.

    HOW TO PARTICIPATE
    If you’re excited by this project, but still not sure where you’d like to get involved, just sign up to the forum, and post below for project updates. Give us an idea of your background, particular area of expertise, and interests. We’ll follow up with you for suitable ways to contribute.

    RECOGNITION FOR CONTRIBUTORS
    This project couldn’t happen without your participation. All contributing authors will be credited prominently in their chapter, the book, the metadata and promotional materials. All editors, reviewers and other contributors will also be credited.

    OUTLINE
    Chapters include:

    1. Developing the Entrepreneurial Mindset (sidebar on teaching resiliency)
    2. Ideation
    3. Customer Discover/Content
    4. Team Management: Intrapreneurship/Entrepreneurship
    5. Project Management Skills and Technologies
    6. Business Models for Content and Technology Plays
    7. Non-profit Model Development
    8. Freelancing and Consulting as Business Models
    9. Marketing
    10. Pitching Ideas
    11. Funding your Startup (sidebars on contest funding, foundation funding, family funding and crowdfunding)
    12. Entrepreneurship Abroad

    For a more extensive outline, see here.

    RELEVANT RESOURCES
    Here’s a list of useful documents:

    TWEET THIS PROJECT

    Want to help with an Open Textbook on media entrepreneurship? Find out how to contribute here: http://bit.ly/jmcOT

    CURRENT PROJECT TEAM
    @michelleferrier (lead editor), @lizmays (lead editor), @zoe (rebus project amanger), @egsmith3, @BettyTsakarestou, @markpoepsel, @poetabook ….and you?



  • @lizmays if you’re still looking for team members, I’m interested.


  • administrators

    Hi @krysta-mcnutt, Yes we are still looking to get a few topics covered. Can you tell us more about your expertise areas?



  • Great! I am new at publishing open textbooks. I’ve just finished managing Alberta’s 3-yr OER grant program, but hadn’t had my hands in the content myself so I hope I can contribute in a way that’s productive for you.

    I have 10+ yrs experience in project management and change management in the post-secondary and public sector, mainly in technology and teaching services. I also do work as a coach for staff development, etc. The three chapters I could likely contribute to are:

    Developing the Entrepreneurial Mindset (sidebar on teaching resiliency)
    Project Management Skills and Technologies
    Freelancing and Consulting as Business Models

    How can I help?


  • administrators

    Hi @krysta-mcnutt, This is wonderful! There were two chapters we had to bump to a later edition as we had not found appropriate authors yet.

    These were Project Management Skills and Technologies and a chapter dealing with Intrapreneurship (what is it) and Team Leadership (leading startup teams or skunkworks teams inside a larger organization).

    With your experience in change management I wonder if the Intrapreneurship / Team Leadership piece would be a good fit? If so, that has been the hardest to fill. But we would be equally grateful if you would be interested in contributing to the Project Management chapter. Let us know which interests you more!



  • @lizmays Sounds like a great fit. I’m up for tackling the Intrapreneurship / Team Leadership section and contribute to the PM chapter as needed. What is your timeline? Is the first edition of the text available for me to align my approach with the existing content?


  • administrators

    Hi @krysta-mcnutt This is amazing! We are in the process of editing some drafts, with all the initial drafts of core chapters expected to come in by next week. Once that happens (and we standardize a format for a chapter), I will share that with you. We’re hoping to release a beta version of the book for testing in classrooms in fall, then release a revised edition for spring 2018. So we are basically on a rolling deadline at this point for additional content–anytime by October would be fine.



  • Great! I’ll start pulling together my content and look forward to seeing the drafts for guidance. Exciting!


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