Marketing involves lots of ongoing communication and connection-making with future adopters and readers.
Your objective is to find the people for whom your open textbook fills a need, and then showing them what is good, useful, and effective about it. It is a process of telling the story of your project, through different channels and ambassadors, and then helping people discover the content for themselves.
To get started, read our marketing and communications overview , which includes a few principles of ‘open marketing’ and lots of tactics to help you do it.