Session 3: Storytelling and Communications

Hey there @jan24-cohort ,

We’ll be meeting on Monday to chat about Storytelling and Communications. Marketing and communications strategy must be more than an afterthought. Your method of talking about your project is an integral element of building a successful OER project. Sharing the project’s story helps grow the book’s community to build long-term sustainability and success.

The Zoom link should be in your calendars, but here it is as well: Launch Meeting - Zoom

See you all Monday!

I heard that this session is a particularly strong one, so I look forward to it! Hopefully you don’t miss too much at the start, @julie.doner.

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Hey there @jan24-cohort ,

Here’s the chat transcript from today. See below for Key Links, Recap, then the Homework Checklist.

Key Links

Recap

Today’s session was designed to continue the scoping work from last week and we returned to look more closely at those parts that relate to the storytelling in your OER, namely the motivators, the audience, and the course materials.

Storytelling allows you to situate your role in the work, describe the story of your project, both within your team, but also more broadly as you market your OER. We used a template [link above] to guide your teams in the process of creating your project storywork plan.

Review the quote from late Ojibway author Richard Wagamese in our slides [link above] — and you’ll see how central narrative and story is to the work of OER creation. We discussed the transformative power of education and how storytelling can play a role in making inclusive content with equitable processes.

We emphasised acknowledging and validating different types of knowledge and expertise — and how you all play an integral part in this work by reflecting on the content of your OER (approach, vision for the discipline, knowledge, research, text, media, contributors, students, pedagogy). Jo-ann Archibald’s Indigenous Framework for Storytelling offers a guide to help you articulate the work you will be doing on your OER projects, both internally to inform decision-making on your OER but also externally to the broader open education community.

Thinking deeply about the storywork you want to do as content creators and team support members, may sound like a lot of effort, but we know from experience with past cohorts how well those efforts play out in the longer term. Having a clear understanding of the storywork for your resource - both its purpose and content - is critical throughout the publishing process to ensure you create an equitably and culturally sustainable resource.

Homework Activities

Prior to our next session, please complete the Session 3 Homework activities in your handout [linked above]. These include a mix of individual and team-based activities:

  1. Share your personal story by writing a bio (we’ll review this next week)
  2. Work as a team to identify marketing avenues to share your project’s story
  3. Post these pieces to your project-specific foci.

Next week, our focus will be on establishing team roles and effective collaboration to support your project’s success.

See you all next week!