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Media Innovation and Entrepreneurship
Subject: Media, Journalism & Communication Studies
Book Language: English
Book Cover: https://press.rebus.community/app/uploads/sites/72/2017/11/Correct-Size-Ebook-Revised-2a-350x525.jpg
Video: Media Innovation & Entrepreneurship Open Textbook Promo Video - YouTube
Created date: October 16, 2019
Updated date: May 28, 2021
Target Release Date: 2017-08-15
License:
- Attribution
Needs:
- Adopters
- Ancillaries Contributors
Description:
This book is produced with the support of the
Rebus Community
, whose mission is to build a new, collaborative process for open textbook publishing.
Media Innovation and Entrepreneurship
was edited by Michelle Ferrier and Elizabeth Mays.
Authors include:
Jake Batsell
, associate professor at Southern Methodist University’s Division of Journalism in Dallas and author of
Engaged Journalism
CJ Cornell
, author of
The Age of Metapreneurship—A Journey into the Future of Entrepreneurship
Geoffrey Graybeal
, assistant professor at Texas Tech University
Mike Green
, a New York Times Leadership Academy Fellow and co-founder of ScaleUp Partners
Mark Poepsel
, assistant professor, Southern Illinois University
Jessica Pucci
, professor of practice, Walter Cronkite School of Journalism and Mass Communication at ASU
Cindy Royal
, director of the Media Innovation Lab at Texas State University’s School of Journalism and Mass Communication
Ingrid Sturgis
, associate professor, Howard University
Betty Tsakarestou
, assistant professor and head of advertising and public relations lab at Panteion University
and a foreword by
Jan Schaffer
, executive director of
In addition, multiple professionals contributed perspectives “from the field”:
Abel Asrat
, founder of Addis Insight
Rediat Belehu
, CEO of Addis Insight
Lori Benjamin
, freelance content marketer
Dana Coester
, associate professor at West Virginia University Reed College of Media
Chris Dell
, founder of Go Baller Media
Dalton Dellsperger
, founder of TownWave
John Dille
, president of Federated Media
Amy Eisman
, director of media entrepreneurship, American University
Melanie Faizer
, senior lecturer, University of Tennessee
Francine Hardaway
, founder of Stealthmode Partners
Gretchen Macchiarella
, assistant professor of Journalism at California State University, Northridge
Hodan Osman
, fellow at the Centre of Public Leadership at Harvard University
Mark J. Scarp
, faculty associate at Arizona State University
Coury Turczyn
, former editor of the
Knoxville Mercury
Georgann Yara
, freelance journalist
Media Innovation & Entrepreneurship
was peer-reviewed in summer and fall of 2017, beta-tested with real students in fall 2017, and was later reviewed by additional reviewers from Open Textbook Network and MERLOT. The book continues to accept ongoing feedback for enhancement.
For educators and for students, the textbook’s CC BY license has many benefits we think you’ll appreciate, a few of which we’ll highlight here:
It observes the
5Rs
. You won’t have any license limitations or restrictions in allowing students to do what you want them to do with the text. They can read it, they can download it, you can have your bookstore print it, all without fear of legal repercussions. It’s also not gated behind an email opt-in or an expensive access code that students need to purchase. And it won’t suddenly become unavailable based on the publisher’s whims.
No barriers to access. The textbook will be freely available in the numerous formats students ask for–publicly on the web, downloadable as an ebook, printable as a PDF. And we’ll be taking care to make the textbook accessible, not only for those with disabilities, but also taking into account the multiple modalities (mobile, offline, etc.) through which students desire to study.
It won’t make your students #textbookbroke. It will be available free (though we will also make a print version available at a price not much above cost for those who prefer not to print at home).
You can adapt this resource. You can continue to build upon this collaboratively created work as an instructor (in fact, it’s our goal that you will want to do so!). You can use just the chapters you like, and add more of your own (send them back to the repository we will create so others can also utilize these additions). You can produce your own version tailored to the modules and progression of your own class. You can translate it into your language. You can pull just the resources you need. You can even do an open pedagogy project with your class to expand it.
This book is a two-way, iterative product. Meaning you can interact with it in never-imagined-before ways. Found a typo? Please let us know. Found something confusing or feel something has gone out of date or could be improved? We the authors and editors want to hear from you. And we’ll push out updates to the book as it evolves.
Let us know
if you have adopted this book in your classroom!
Short Description:
Media Innovation & Entrepreneurship
is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been updated for Fall 2019.
The book is free and publicly available at
https://press.rebus.community/media-innovation-and-entrepreneurship/
. You can also download the book for free in other formats from this URL.
“Congratulations on delivering a book I’ve been thrilled to use in class.”
— Amy Eisman, Director of the Journalism Division, American University
“So as I use the text, each week I’m more enamored with how it is EXACTLY WHAT I NEED — this is the first time I’ve had such a cohesive, insightful and spot-on set of relevant readings, with just the right links and context setting that weave together this very particular journalism-based mindset." —
Dana Coester, Associate Professor, West Virginia University Reed College of Media
Read more reviews
.
Outline
Foreword
Preface from the Editors
Praise for Media Innovation and Entrepreneurship
New Additions for Fall 2018
New Additions for Fall 2019
Developing the Entrepreneurial Mindset
Ideation
Customer Discovery
Business Models for Content & Technology Ventures
Nonprofit Model Development
Freelancing as Entrepreneurship and Consulting as Business Models
Startup Funding
Pitching Ideas
Marketing Your Venture to Audiences
Product Management
Entrepreneurship Abroad: Cultural and International Perspectives and Challenges
Instructor Resources
Glossary
Acknowledgements
About the Authors
Cover Credits
Licensing and Remixing Information
Help to Expand this Book!
Suggestion Box
Errata
Accessibility Assessment
Resources
- Media Innovation and Entrepreneurship
- Book Review by Kyle Kercheval
- Slide Deck
- Adoption Form
- Book Reviews: Open Textbook Library
