Project Archive: Media Innovation and Entrepreneurship

This is a snapshot of project information archived on 2 September 2022. Please contact the project team for most recent updates.

Media Innovation and Entrepreneurship

Subject: Media, Journalism & Communication Studies

Book Language: English

Book Cover:

Video: Media Innovation & Entrepreneurship Open Textbook Promo Video - YouTube

Created date: October 16, 2019

Updated date: May 28, 2021

Target Release Date: 2017-08-15


  • Attribution


  • Adopters
  • Ancillaries Contributors


This book is produced with the support of the

Rebus Community

, whose mission is to build a new, collaborative process for open textbook publishing.

Media Innovation and Entrepreneurship

was edited by Michelle Ferrier and Elizabeth Mays.

Authors include:

Jake Batsell

, associate professor at Southern Methodist University’s Division of Journalism in Dallas and author of

Engaged Journalism

CJ Cornell

, author of

The Age of Metapreneurship—A Journey into the Future of Entrepreneurship

Geoffrey Graybeal

, assistant professor at Texas Tech University

Mike Green

, a New York Times Leadership Academy Fellow and co-founder of ScaleUp Partners

Mark Poepsel

, assistant professor, Southern Illinois University

Jessica Pucci

, professor of practice, Walter Cronkite School of Journalism and Mass Communication at ASU

Cindy Royal

, director of the Media Innovation Lab at Texas State University’s School of Journalism and Mass Communication

Ingrid Sturgis

, associate professor, Howard University

Betty Tsakarestou

, assistant professor and head of advertising and public relations lab at Panteion University

and a foreword by

Jan Schaffer

, executive director of

In addition, multiple professionals contributed perspectives “from the field”:

Abel Asrat

, founder of Addis Insight

Rediat Belehu

, CEO of Addis Insight

Lori Benjamin

, freelance content marketer

Dana Coester

, associate professor at West Virginia University Reed College of Media

Chris Dell

, founder of Go Baller Media

Dalton Dellsperger

, founder of TownWave

John Dille

, president of Federated Media

Amy Eisman

, director of media entrepreneurship, American University

Melanie Faizer

, senior lecturer, University of Tennessee

Francine Hardaway

, founder of Stealthmode Partners

Gretchen Macchiarella

, assistant professor of Journalism at California State University, Northridge

Hodan Osman

, fellow at the Centre of Public Leadership at Harvard University

Mark J. Scarp

, faculty associate at Arizona State University

Coury Turczyn

, former editor of the

Knoxville Mercury

Georgann Yara

, freelance journalist

Media Innovation & Entrepreneurship

was peer-reviewed in summer and fall of 2017, beta-tested with real students in fall 2017, and was later reviewed by additional reviewers from Open Textbook Network and MERLOT. The book continues to accept ongoing feedback for enhancement.

For educators and for students, the textbook’s CC BY license has many benefits we think you’ll appreciate, a few of which we’ll highlight here:

It observes the


. You won’t have any license limitations or restrictions in allowing students to do what you want them to do with the text. They can read it, they can download it, you can have your bookstore print it, all without fear of legal repercussions. It’s also not gated behind an email opt-in or an expensive access code that students need to purchase. And it won’t suddenly become unavailable based on the publisher’s whims.

No barriers to access. The textbook will be freely available in the numerous formats students ask for–publicly on the web, downloadable as an ebook, printable as a PDF. And we’ll be taking care to make the textbook accessible, not only for those with disabilities, but also taking into account the multiple modalities (mobile, offline, etc.) through which students desire to study.

It won’t make your students #textbookbroke. It will be available free (though we will also make a print version available at a price not much above cost for those who prefer not to print at home).

You can adapt this resource. You can continue to build upon this collaboratively created work as an instructor (in fact, it’s our goal that you will want to do so!). You can use just the chapters you like, and add more of your own (send them back to the repository we will create so others can also utilize these additions). You can produce your own version tailored to the modules and progression of your own class. You can translate it into your language. You can pull just the resources you need. You can even do an open pedagogy project with your class to expand it.

This book is a two-way, iterative product. Meaning you can interact with it in never-imagined-before ways. Found a typo? Please let us know. Found something confusing or feel something has gone out of date or could be improved? We the authors and editors want to hear from you. And we’ll push out updates to the book as it evolves.

Let us know

if you have adopted this book in your classroom!

Short Description:

Media Innovation & Entrepreneurship

is a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been updated for Fall 2019.

The book is free and publicly available at

. You can also download the book for free in other formats from this URL.

“Congratulations on delivering a book I’ve been thrilled to use in class.”

— Amy Eisman, Director of the Journalism Division, American University

“So as I use the text, each week I’m more enamored with how it is EXACTLY WHAT I NEED — this is the first time I’ve had such a cohesive, insightful and spot-on set of relevant readings, with just the right links and context setting that weave together this very particular journalism-based mindset." —

Dana Coester, Associate Professor, West Virginia University Reed College of Media

Read more reviews




Preface from the Editors

Praise for Media Innovation and Entrepreneurship

New Additions for Fall 2018

New Additions for Fall 2019

Developing the Entrepreneurial Mindset


Customer Discovery

Business Models for Content & Technology Ventures

Nonprofit Model Development

Freelancing as Entrepreneurship and Consulting as Business Models

Startup Funding

Pitching Ideas

Marketing Your Venture to Audiences

Product Management

Entrepreneurship Abroad: Cultural and International Perspectives and Challenges

Instructor Resources



About the Authors

Cover Credits

Licensing and Remixing Information

Help to Expand this Book!

Suggestion Box


Accessibility Assessment